/* ===== Brand tokens ===== */
:root {
  --lav-bg: #F2EBFB;     /* page background — lavender */
  --lav-accent: #C8A8E9; /* buttons / highlights */
  --lav-deep: #A87FD4;   /* hover / emphasis */
  --text: #2A2A2E;       /* charcoal body text */

  --max: 1100px;
  --radius: 14px;
  --shadow: 0 6px 24px rgba(168, 127, 212, 0.18);
}

/* ===== Base ===== */
* { box-sizing: border-box; }

html { scroll-behavior: smooth; }

body {
  margin: 0;
  font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Helvetica, Arial, sans-serif;
  line-height: 1.6;
  color: var(--text);
  background: var(--lav-bg);
}

h1, h2, h3, h4 { line-height: 1.2; margin: 0 0 .5em; }

p { margin: 0 0 1em; }

a { color: var(--lav-deep); }

ul, ol { margin: 0 0 1em; padding-left: 1.2em; }

/* ===== Buttons ===== */
.btn {
  display: inline-block;
  background: var(--lav-accent);
  color: var(--text);
  text-decoration: none;
  font-weight: 600;
  padding: .8em 1.5em;
  border-radius: var(--radius);
  transition: background .18s ease, transform .18s ease;
}
.btn:hover { background: var(--lav-deep); color: #fff; transform: translateY(-1px); }

.btn--primary { font-size: 1.05rem; }
.btn--small { padding: .55em 1.1em; font-size: .9rem; }

/* ===== Nav ===== */
.nav {
  position: sticky;
  top: 0;
  z-index: 10;
  background: rgba(242, 235, 251, 0.92);
  backdrop-filter: blur(8px);
  border-bottom: 1px solid var(--lav-accent);
}
.nav__inner {
  max-width: var(--max);
  margin: 0 auto;
  padding: .9rem 1.25rem;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1rem;
  flex-wrap: wrap;
}
.wordmark {
  font-weight: 800;
  font-size: 1.3rem;
  letter-spacing: .5px;
  text-decoration: none;
  color: var(--text);
}
.nav__links {
  display: flex;
  align-items: center;
  gap: 1.25rem;
  flex-wrap: wrap;
}
.nav__links a {
  text-decoration: none;
  font-weight: 600;
  color: var(--text);
}
.nav__links a:hover { color: var(--lav-deep); }
.nav__products {
  background: var(--lav-accent);
  padding: .4em .9em;
  border-radius: var(--radius);
}
.nav__products:hover { background: var(--lav-deep); color: #fff !important; }

/* ===== Hero ===== */
.hero {
  text-align: center;
  padding: 5rem 1.25rem 4rem;
}
.hero__inner { max-width: 760px; margin: 0 auto; }
.hero h1 { font-size: clamp(2rem, 5vw, 3.2rem); }
.hero__sub { font-size: 1.2rem; margin-bottom: 2rem; opacity: .85; }

/* ===== Section shells ===== */
section { padding: 3.5rem 1.25rem; }

/* ===== eCommerce lead ===== */
.lead {
  background: linear-gradient(180deg, #fff 0%, var(--lav-bg) 100%);
  border-top: 3px solid var(--lav-deep);
  border-bottom: 3px solid var(--lav-deep);
}
.lead__inner {
  max-width: var(--max);
  margin: 0 auto;
  background: #fff;
  border-radius: var(--radius);
  box-shadow: var(--shadow);
  padding: 3rem;
}
.lead h2 { font-size: clamp(1.8rem, 4vw, 2.6rem); color: var(--lav-deep); }
.lead__what { font-size: 1.1rem; }

/* ===== Checklists ===== */
.checklist { list-style: none; padding-left: 0; }
.checklist li {
  position: relative;
  padding-left: 1.6em;
  margin-bottom: .5em;
}
.checklist li::before {
  content: "✓";
  position: absolute;
  left: 0;
  color: var(--lav-deep);
  font-weight: 800;
}
.checklist--mini li { font-size: .92rem; }

/* ===== Three cards ===== */
.cards__inner {
  max-width: var(--max);
  margin: 0 auto;
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1.5rem;
}
.card {
  background: #fff;
  border-radius: var(--radius);
  box-shadow: var(--shadow);
  padding: 1.75rem;
  display: flex;
  flex-direction: column;
}
.card h3 { color: var(--lav-deep); }
.card__desc { font-size: .98rem; }
.card .btn { margin-top: auto; align-self: flex-start; }

/* ===== How we work ===== */
.how__inner { max-width: var(--max); margin: 0 auto; text-align: center; }
.how h2 { font-size: clamp(1.8rem, 4vw, 2.4rem); margin-bottom: 2rem; }
.steps {
  list-style: none;
  padding: 0;
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1.5rem;
  text-align: left;
}
.step {
  background: #fff;
  border-radius: var(--radius);
  padding: 1.75rem;
  box-shadow: var(--shadow);
}
.step__num {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: 2.2rem;
  height: 2.2rem;
  border-radius: 50%;
  background: var(--lav-accent);
  color: var(--text);
  font-weight: 800;
  margin-bottom: .75rem;
}

/* ===== Footer ===== */
.footer {
  background: var(--lav-deep);
  color: #fff;
  text-align: center;
  padding: 3.5rem 1.25rem;
}
.footer__inner { max-width: 700px; margin: 0 auto; }
.footer h2 { font-size: clamp(1.8rem, 4vw, 2.4rem); }
.footer .btn { background: #fff; color: var(--lav-deep); }
.footer .btn:hover { background: var(--lav-bg); }
.footer__base {
  margin-top: 2.5rem;
  padding-top: 1.5rem;
  border-top: 1px solid rgba(255, 255, 255, 0.3);
  display: flex;
  align-items: center;
  justify-content: space-between;
  flex-wrap: wrap;
  gap: 1rem;
}
.footer__base .wordmark { color: #fff; }
.footer__products { color: #fff; text-decoration: underline; font-weight: 600; }

/* ===== Responsive ===== */
@media (max-width: 820px) {
  .cards__inner, .steps { grid-template-columns: 1fr; }
  .lead__inner { padding: 2rem 1.5rem; }
}